When the thermometer climbs and the nation reaches for iced lattes and cold brews, it’s clear we’re witnessing more than just a seasonal craving—it’s a lasting cultural shift. Cold beverages have taken center stage. By the Numbers: The Iced Era Is Here to Stay Cold-coffee purchases in the U.S. reached $17.7 billion in 2023 , more than doubling from just a few years earlier. At Starbucks, 75% of U.S. sales now come from cold beverages. Among consumers under 35, 37% drink iced coffee daily ,...

I have a running joke with the staff at IFAW : I’ m collecting IFAW offices the way some people collect passport stamps. So far, I’ve...

If you’ve ever stood in front of a café menu or scrolled through a tea site wondering which matcha to try—welcome. You’re not alone, and...